Supera Tus Excusas
Interactive public promotion campaign for Anytime Fitness. To address the drop in memberships after summer, we'll place breakable posters at various locations around the city. Those who "knock out" their excuse will find a 2x1 voucher for the gym's monthly fee inside the poster, keeping their motivation high for the rest of the year. "Because training in winter counts double."
Art Direction: Chiara Dragotto | Creative Copywriting: Patricia Weil